How to Conquer Social Media with a Photo Booth

When a particularly cool picture is taken in the photo booth, you probably want to share it with your friends as quickly as possible—ideally on social media. For companies, sharing the photos taken in the photobooth on social networks is even part of their marketing strategy.

How can you share pictures from a photo booth on social media? To share photo booth pictures on social media, digital images are necessary. In addition to prints, users can also download the photos to their smartphones at most photobooths. Downloading is done via SMS, scanning a QR code on site, or by email. Afterwards, the snapshots can be shared on any platform.

When visitors share the photos and videos taken at an event photo booth, it can positively influence a brand’s visibility. Companies can benefit from this and take their marketing to the next level. In this article, you’ll learn more about social media and photo booths.

Photo booths can do much more than just take and print simple photos. Today, other formats are also available that can be shared on social networks:

• Digital images: Photos from the photobooth can often not only be printed directly on site, but are also available in digital form. This way, you can download the photos directly to your smartphone or any other device.
• Short video clips: Short videos add some excitement to the photo booth experience. Particularly exclusive are alternatives like the Glam-Booth, which can record videos from different perspectives using a robotic arm.
• GIFs: So-called GIFs or Boomerangs are a very popular social media phenomenon. The camera records a short video clip and turns it into a looping video that repeats endlessly.
• Virtual Booth: This option is perfect for virtual events. Users can take a photo directly in the virtual photo booth, usually with their own smartphone.

Hashtags are an important toolfor becoming more visible on social media platforms. The right words after the hash sign ensure that the content reaches exactly those users who are interested in the respective topic.

Event photos with hashtags attract attention. If other users on social media stumble across a picture from your event that has a hashtag, ideally they’ll enter that term in the search. It makes sense to place the hashtag prominently on the photo—either in the layout or on site at the event.

You can also consider adding more features to make the photo booth experience more exciting. Social media contests, for example, are always very well received. This encourages your guests to share the photos they’ve taken, tag the brand, and interact with your accounts.

With a photo booth, companies not only give their event a visual highlight, but also gain an effective marketing tool.

Direct sharing of the brand on social media

Photos from the photo booth are often so cool that users can’t wait to share them. With just a few clicks, the snapshots land in the social media world. For companies, this is practically free marketing: Other users see how much fun the participants had at the event and get authentic impressions.

Interaction with the brand

Event visitors get the chance to interact with the company or brand in a fun and playful way at the photo booth. The positive memories of the funny moment are associated with the brand by visitors long after the event. This can be the beginning of a brand relationship.

Making sharing as easy as possible

The key to getting lots of shared photos is to make it as easy as possible for your guests. This way, they can share the pictures taken at the photo booth with the world right away.

Our sister company PIXORA is an expert when it comes to corporate events.. In addition to classic photo booths, you’ll find unique options there: from a 360° booth with cool video recordings to an innovative AI photobooth and even a virtual booth as a digital photo box—you’re guaranteed to find the right product for your corporate event here.

Users can access their photos from a social media photo booth in different ways:

• QR code sharing: The most popular option for corporate events is quick and easy. With a scan of the provided QR code, the snapshot lands directly on the user’s phone.
• Email delivery: Especially recommended when companies want more intensive branding. The email can be customized to match the company’s corporate design and include additional information (e.g., hashtags).
• SMS delivery: At private events, your guests receive their photos directly via SMS to their smartphones with the Digital package from Fotichaschte.ch.

Examples of successful photo booth posts

In the past, we at Fotichaschte.ch and our sister company PIXORA have already set up our photobooths at some exciting events. Here we present two impressive examples:

Laureus Charity Night

At the Laureus Charity Night branding was the main focus. The wrapping of the photo booth matched the brand colors, and the LEDs were also adjusted accordingly – this created a cohesive overall look and a great atmosphere.

The branding continued in the content: the photos and slow-mo videos were given a custom layout. The logo and hashtag were prominently placed in the layout and immediately caught the eye.

AssetRush

At AssetRush 2022 the photobooth was also given top-class branding. The backdrop in the brand color featured logos and the names of the sponsors.

Here, guests could record GIFs, which were sent directly by email. At the same time, the fun videos were shown on a screen as a slideshow on site.

An innovative photo booth generally allows you to do complete branding. You can customize both the booth itself and the resulting content to match your corporate identity. Among other things, you usually have the following options for branding a photobooth:

• Photo layout: The photos themselves—whether printed or digital—can include branding. For example, the images can have a frame in the brand’s colors. The logo or a slogan can also be added.
• Appearance of the photobooth: To ensure the photobooth fits perfectly into the event, the exterior wrapping can be customized. This way, you can choose a color that matches your corporate identity.
• Screen: A custom-designed screen ensures a seamless user experience. The design of the user interface then matches the characteristics of the brand and creates a cohesive overall look.
• Emails and photo download: Users can often receive their photos by email. The photo or video is sent directly with the email. The message in the email can be adapted to the corporate language.
• Photo props: Matching props enhance the photo booth experience. If these also fit the brand, they can even serve marketing purposes. For example, signs with the company’s slogan can be provided, which guests can hold up so they appear in the photos.

At Fotichaschte.ch together with our sister company PIXORA, we can customize every single one of these aspects for your event. Just contact us and let us know your wishes—we’ll make it happen.

Snapshots from the photo booth and social media are the perfect combination to boost your company’s marketing. And as a bonus, you’ll impress your guests: Who doesn’t love taking home exciting videos and funny photos as a memory of a great event?

With the right branding, you not only create a cohesive overall look, but also enhance your marketing impact. This way, potential customers become aware of your brand online and, with a bit of luck, turn into new customers.

We at Fotichaschte.ch and our sister company PIXORA make it especially easy for you and your guests to share the photos taken on social media.. With the help of a QR code, photos and videos can be sent directly to your smartphone and shared from there.

This has another advantage: there’s no long line at the Fotichaschte, because users don’t take extra time to share their photos. Scanning the code is lightning fast, so the next person can use the photobooth right away.

Would you like to learn more about the possibilities surrounding social media in conjunction with a photo hashtag? Contact us and we’ll be happy to help.

How do I choose the right hashtags for my photo booth posts?

The perfect hashtags should match the event. Important keywords are the company name, the slogan, or the industry. This way, the post appears in the feeds of other users who are interested in the topic or the company.

How can I optimize my photo booth photos for social media?

The easier it is for users to share their photo booth pictures, the better. In addition to printed photos, the images should also be made available digitally via email send-out or QR code sharing. This way, users can download them to their smartphones and share them online. At Fotichaschte.ch, we provide a QR code that makes downloading the photos very easy.

Which social media features are especially suitable for photo booth content?

Instagram’s Boomerang clips are made for marketing: these short videos are extremely popular with users and are shared very often. Providing the videos created in a photo booth as GIFs can therefore be very effective.

How do I measure the success of my photo booth posts on social media?

More impressions and likes, as well as new followers, are the first indicators that the photo booth campaign is going well. This is a sign of greater reach and also shows that engagement has increased, meaning users are interacting with the brand.

Can photo booth experiences strengthen my online brand?

Photo booth experiences can help online brands gain more visibility and brand engagement. While using the photo booth, users come into direct contact with the brand. The images shared on social networks can even reach potential new customers.